In the inquiry for creating an interactive or novelty candy that's--prepare yourself for these overused words--"new" and "different.

In the inquiry for creating an interactive or novelty candy that's--prepare yourself for these overused words--"new" and "different," near candy makers have turned to "tried" and "true" mainstays. Confectionery companies find themselves taking old-standbys and jazzing them up in ways that capitalize forward the popularity of interactive/novelty candies.

Tack in succession a continuing appetite for licensed fruits by consumers, and one begins to grasp what's driving the interactive/novelty portion these days.

Branding v novelty results

Although The Topps Company Inc. in fresh York doesn't develop any novelty candy, it does create interactive candy brands ...