In these uncertain times, candy processors want to give a KISS to their packaging suppliers. No, it's not a romantic gift of candy nor a unanticipated surge of affection in the endow chain. It's Keep It Simple, Supplier. More than always suppliers need to stick to the basics to help processors be prosperous in providing product to impulsive consumer
As Candy Industry's measure and estimate of nearly 200 candy processors details, everyone in the industry understands the importance and marketing value of packaging. At the same time, everyone is looking to contain prices while improving efficiencies and adding consumer appeal.
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