With the start of a recent seasonal candy cycle just around the corner.



With the start of a recent seasonal candy cycle just around the corner, the confectionery industry is readying for it against a less-than-ideal backdrop. Clouding the picture is an economy mired in a bad odor consumers with less disposable income, and evidence of questionable putting out in the last seasonal period

But across the board, candy manufacturers appear to be priming the seasonal fruits and promotion pump, betting that the pair trade and consumer demand for candy of all representations from Halloween through Easter 2003 will be early, steady and puissant As usual, many manufacturers report plans to unveil strange seasonal-specific ...


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