Everyone knows it: novelty candy's upon a run. Last year, in a difficult economic climate, the category grew a respectable 33% according to Information Resources, Inc. still that only hints at what is to tend hitherward Across the nation diverse retail markets point out growing support for novelty candy. Manufacturers are tightening marketing and increase strategies to create streamlined consequences set to challenge non-novelty candies. Together, these stretchs position novelty candy in a potentially explosive germination scenario.
Location and price
Recently retailers have become more sympathetic to promoting novelty candy within expanding shelf space, adding more racks, and increasingly,
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