It was a sweet year for private label candy and gum as it relates to annual expansion and not market share.
It was a sweet year for private label candy and gum as it relates to annual expansion and not market share, that is. Private label was up from 11.4% in dollars, to $1507 million, for the 52 weeks ending Feb 24 in supermarkets, remedy stores and mass merchandisers (except Wal-Mart), according to Chicago-based Information Resources, Inc. even now even though the candy and gum portion as a whole was up by dint of only 1.7%, to $7.45 billion, private label's dollar share remained an a meager 20%
Drug stores l the charge, with private label
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