Each year.

Each year, at the Retail Confectioners International (RCI) point out customers would come to Madelaine Chocolate Novelties' booth and ask, "So what's strange at Madelaine's," says Vivian Kaye Farber.

Not surprising, really. As a chocolate novelty company, the clientele awaited something different for each seasonal selling occasion. Of course, Madelaine would in no degree disappoint.

In fact, as the years passed, the company's catalogue of fruits would grow, with pages added to include everything from the latest Valentine hearts, Easter bunnies, Halloween treats, Thanksgiving turkey and Santas to specialty items so as chocolate roses, cigars, coins, crayons and golf balls.