Card moderns 05-26-2004 Household Helps Guitar Center Differentiate Private-Label Card Program Volume: 19 Number: 10 ISSN: 08940797 Publication Date: 05-26-2004 Page: 1 Type: Periodical Language: English How Retail Card Programs Can Aid Strategic Goals In today's saturated credit-card marketplace.

Card moderns

05-26-2004

Household Helps Guitar Center Differentiate Private-Label Card Program

Volume: 19
Number: 10
ISSN: 08940797
Publication Date: 05-26-2004
Page: 1
Type: Periodical
Language: English

How Retail Card Programs Can Aid Strategic Goals

In today's saturated credit-card marketplace, there is a destiny of competition for the customer's attention and for a share of the wallet. In the retail finance marketplace, Household Inc. believes a private-label credit card can furnish the best of both worlds - the opportunity to empower a merchant to fill out credit to its customers below its own ...

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