Card novels 03-03-2004 Forrester Research Ranks Credit Card Providers' Efforts To Drive Customers Online Volume: 19 Number: 4 ISSN: 08940797 Publication Date: 03-03-2004 Page: 1 Type: Periodical Language: English To attenuate the cost of serving customers.

Card novels

03-03-2004

Forrester Research Ranks Credit Card Providers' Efforts To Drive Customers Online

Volume: 19
Number: 4
ISSN: 08940797
Publication Date: 03-03-2004
Page: 1
Type: Periodical
Language: English

To attenuate the cost of serving customers, credit card providers must focus upon right-channeling -- migrating transactions from higher- costliness human-assisted channels to the Web. According to a of the present day Forrester Research, Inc. [FORR] report, "How To Right-Channel Credit Card Customers," mostly card providers have yet to succe at right- channeling. Forrester observeed 4,500 US ...

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